I specialise in writing website content, content marketing, blogs, marketing material and flyers. I also provide subediting and proofreading services.
If you're the owner of a small or medium business, chances are you rushed your website content or had a web developer write it for you. The question now is, is your website working for you?
Think of your website as your digital shopfront. If your message is muddled or your content is difficult to read, your prospects will leave your website and visit a competitor's. The Content Scribe creates well-written and well-structured content that is easy to read and scan, and conveys your message quickly. It involves reader-friendly language and using relevant SEO keyword phrases that prospective customers may enter into search engines.
My web content also includes categories, tags, formatting and persuasive headings and descriptions that appear in the SERPs (search engine results page) to encourage prospects to click on your site over a competitor's when searching on Google. Using professional copywriting services may just be the best business decision you ever make.
You may be able to reverse park while talking to your supplier on hands-free, but can you drive traffic to your website? Generating new leads is no easy feat. It takes time, inspiration and know-how.
Content marketing such as blogs and case studies provide your website with fresh content and fuel for your social media campaigns. They give people a reason to visit your site and introduce new people to your brand - and are a relatively easy way to increase traffic to your website.
When written well, blogs capture the right audience who are more likely to take a look around your website and turn into paying customers, while case studies impress your prospects and convince them of your capabilities. As a professional copywriter, I have expertise in writing for both digital and print formats. Plus the time to do all the things you don't.
Dazzling design may turn heads, but it's content that turns minds. The Content Scribe writes clear, concise and compelling copy that tells your story, sells your brand and gets you noticed. My copy resonates with your prospects and connects emotionally with your audience to give you the winning edge over your competitors.
Command attention with your marketing collateral, expressions of interest, and job applications with winning words and dazzling design.
If you are an emerging construction company or tradie, chances are you’ve been creating all your own marketing material. Some of it may have even worked. But are you finding the higher the stakes – the more dollars a contract is worth – that the DIY marketing isn’t cutting it?
Here’s the thing. If you want to get an edge on your competition, you need to demonstrate you’re a professional - both on and off the field. When you are so busy working in your business, or struggle to find the right words to describe what your company is capable of, then writing becomes a chore. End result? A jumble of words that don't do your business justice. As a professional copywriter, I help you get the edge on your competitors by writing clear, convincing copy in your marketing materials, proposals and on your website. The right words sell your brand, win you new business, and boost your bottom line.
Like blogs, case studies keeps your website fresh and current. It helps introduce new people to your business and increases click rates, which nudges your site higher in Google rankings.
Case studies can be repurposed from marketing material so you get two bites of the cherry!
Subediting, rewrites, proofreading
Does your website or marketing collateral need a bit of spit and polish? The Content Scribe's editing services can make your copy shine by:
- Culling and polishing existing copy or rewriting where necessary
- Breaking up large bodies of text for easy reading and scanning
- Changing jargon into common language
- Writing convincing headings and descriptions
- Writing SERPs (search engine results pages) descriptions
- Call to actions
Newsletters and emails
eNewsletters and emails remind customers and people on your database of your business and let's them know of any new innovations or special offers.
You don't have to reinvent the wheel with each new email either. Repurpose blogs and case studies, or summarise with a link to your website for further reading.
But what's the use of sending eDMs if they stay unread in the inbox? The Content Scribe provides you with two subject lines for split testing to gauge open rates.
How do you ensure visitors can find your website online? By making sure it is optimised for search engines.
Search engines like Google direct traffic to your site. That's why SEO (search engine optimisation) is necessary. However, the rules around SEO have changed. And unless you can throw a lot dollars at advertising, your website also needs regular content (blogs) and social marketing.
The Content Scribe's SEO content writing services include:
- Background research into your business, objectives, target market
- Competitor research and analysis
- SEO keyword search
- Well-structured and creative content using SEO keyword phrases
- Writing convincing headings and descriptions for the SERPs (search engine results pages)
- Call to actions
Want to know more?